Most business experts agree that if you’re not already marketing to millennials, you should be. Millennials, or adults aged roughly 25-40, make up a significant chunk of the adult buying population. They are digitally literate, but there is such a diverse set of needs and interests that it can be hard to know where to start.
Make it Quality
Creating quality content and regularly publishing quality content is going to help you stand out more than if you drop three blog posts a day. Millennials are savvy enough to tell junk content from the real deal, and they’ll be sure to direct their attention accordingly.
Build a Brand
Broadly speaking, many of this generation are attached to specific brands, and yours can be one of them if you play your cards right. Hitting the right messages on social media will help you create a consistent brand, and fresh, valuable content will reflect your values.
Tell a Story
You’re not just selling a product or a service. With millennials, you’re selling an experience. When you’re creating content, try to tell a story that helps the audience relate to your brand.
Get Users Involved in Telling Your Story
User-generated content, like brand tagging, will help you tell your story and instill a sense of brand loyalty. User content feels authentic, which is just one aspect of producing quality content.
Use Social Media – But Use it the Right Way
Millennials know their social media, but it can be a waste of time to try and hit all socials at once. Find out what your target audience uses most, and focus on those. Make the most of hashtags and other tags to find out what generates the most engagement.