Capture the New Homeowner 90-Day Spend Window Before Competitors Do: Predictive Targeting That Beats Rivals to the Lead
The average new homeowner spends $9,400 on home improvements and service upgrades in their first 90 days of ownership. Right now, while you’re reading this, 127 families just closed on homes in your service area. By tomorrow, 43 of them will need HVAC service, plumbing repairs, electrical upgrades, or roofing inspections. Within 72 hours, your fastest competitor will already be in 31 of those homes. You won’t even know those