Is SMS the key to the future of digital marketing?

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An old-fashioned phone call is a tried and true means of communicating with your customers, but does it still work? The truth is, 92% of customer interactions still happen over the phone, but it’s not through cold calling.

Phone communication is still great for keeping in touch with existing customers, but what do you do about nurturing leads? Cold calling can be unreliable and time-consuming, and new customers don’t just happen out of thin air. There’s a solution: SMS text messaging.

A cell phone for everybody

According to a Pew research study, 97% of Americans own a cell phone, and many customers are reliant on smartphones for internet access. It stands to reason then, that sending customers text updates about your products and services is more efficient than cold calling and email campaigns.

What about email?

Many companies opt for email campaigns as a way of getting the word out about promotions, but research shows that SMS is far more effective. Email blasts have an average open rate of 20%, and the response rate sits around 6%. SMS, on the other hand, sees response rates as high as 45%, according to Gartner.com.  

The bottom line

When you’re running a business, there’s a fine line between spending money on marketing and converting those efforts into profits. Text services are an affordable option that requires fewer resources to set up and maintain.

The Frontline Strategy

With the Frontline Strategy, we can get you set up for text communication with your sales leads, and we can even manage the entire marketing process for you, which means you have more time to spend on developing your products and services.

Let us do the heavy lifting when it comes to lead nurturing. We can develop and manage your messaging and uphold your brand identity and tap into the power of SMS. The sooner you can get started, the sooner we can start turning those leads into sales.

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