Good business is all about the customer, but how do you keep track of all the buzz surrounding your business? Troubleshooting and responding to online customer reviews is a great practice, but you’ll need a way to manage and spot what everyone is saying – and react in a timely manner. Let’s look at a few tools you can use to keep track of your online reputation.
Trackur is a tool that monitors your social media accounts and send instant notifications when your brand gets a shoutout – good or bad. These instant notifications allow you to respond as soon as possible – which looks great to your existing and prospective customers.
The analytical tools are equally useful, as they can show you which marketing campaigns are generating the most engagement. The basic level of Trackur is free, and paid plans start around $30 per month.
Want to know when your brand is mentioned online? Brandseye has you covered. You’ll get email notifications, and you can even track online conversations. By finding out when and where these conversations and mentions start, you can start reconfiguring your marketing plan. However, with all the tools and features comes a hefty price tag – $220+ per month.
Not only can you track your social media presence, but you can also find trending topics in your industry with the Rankur tool. The advanced analytics let you see results broken down by user demographics when available. This will help you see how well your campaigns are performing for particular audiences. The basic plan is free and paid plans start around $15.
SocialMention is completely free and is essentially a search engine that looks specifically for mentions of your brand. You can also use it to search for results on your competitors or anything related to your industry. You can limit searches to specific outlets. For example, do you want to just see blog mentions of your brand? Or maybe you only want video. SocialMention uses its own set of metrics to evaluate how positive mentions are, and you can actually get pretty detailed results. The one downside is you don’t get automatic push notifications.
Google Alerts is an oldie but a goodie. The premise is simple: enter a desired search term (like your company name), and tell Google what types of results you want to see. You can tell it how often you want to receive alerts (i.e., daily), and if you use it right, you can track mentions and respond close to real time. Plus, it’s completely free.