Use Inbound Marketing to Nurture Leads

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You’re an expert in your field. When you run your own business, you are backed by years of expertise and a talented staff, so why not show off a little?

Inbound marketing is a marketing strategy that uses a combination of blogs, social media campaigns, SEO, and other types of pull marketing that promise to generate leads.

So, how does it work? Creating content shows that you are an expert and that you can provide relevant, targeted content that leaves a prospective customer saying, “I can trust this company.”

And trust goes a long way toward building loyalty and a long-term customer relationship.

Inbound marketing is not the same as direct sales

When you’re thinking about inbound marketing, don’t think of it as a direct sales pitch. What you’re doing is creating something attractive that draws the customer to the company.

The next step is to connect with the customer on a more emotional level and show why your product or service can solve a pain point. Because you’re establishing yourself as an authority in your field, your content is trustworthy and can lead to success.

What kinds of content should I create?

A successful inbound marketing campaign means approaching the customer from multiple angles, including various social media platforms and blog topics. Create content that is engaging and informative, such as:

  • Blog posts that address common customer concerns
  • An Instagram post that shows a new product
  • Customer testimonials on your website and social media

Let’s say you own a hair salon. Your blog can include topics like why bleaching hair at home can be disastrous (and what to do about it), the best trends for short haircuts this summer (and a week-long social media campaign to match), and your top home hair products of the year.

Sell a solution

Let’s come back to the idea that you’re an industry expert. Rethink your strategy and don’t think about selling a product or a service. Instead, think about selling a solution. Your product or service solves a problem, and your marketing should focus on problem solving and not just landing the sale.

You may be thinking, “I don’t have time to rethink my marketing strategy!” That’s okay, because the Frontline Strategy can take care of that for you. We can help magnify your brand, create a content strategy, and manage your social media campaigns so that you can focus on improving your solution.

Our team of marketing and content experts can manage your content, bring in leads, and help turn those leads into sales. Contact us today — we’re ready when you are.

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